|MT. PLEASANT, SC -- The nation’s largest health, fitness, recreation, and amenities distributor has changed its name from Wilkins Fitness Enterprises to Wilkins Solutions Enterprises. No longer just selling commercial fitness equipment such as treadmills, ellipticals, and strength equipment, Wilkins’ offerings now include playground equipment, flooring, rehab equipment, patio furniture, and ADA compliant pool lifts in addition to their previous lines. To reflect its wider diversity of offerings, the holding company has formally announced a change in its name.
The name change comes on the heels of the company celebrating its 10th birthday in 2011 by adding its one millionth product. Less than 6 months later Wilkins Solutions carries over 1.5 million products from 400+ manufacturers and suppliers. This large portfolio has allowed Wilkins to be the only company in the industry established to offer its customers comprehensive amenity solutions for their facilities with one point of accountability on a national scale.
When asked why the change was necessary, Chairman Ron Wilkins replied, “With over 1.5 million products, Wilkins had outgrown its fitness pedigree. We have stayed true to our roots in affecting the health and wellness of all generations of America by adding product lines to help our customers act more efficiently at a lower cost.”
As part of the new brand name, the company has also introduced 30 new companies. The new brands cross a wide spectrum, ranging anywhere from Wilkins Healthcare Solutions to Wilkins Playground Solutions to Wilkins Financing Solutions.
Additionally, with the formal roll-out of Wilkins Service Solutions, they have established the largest service network in the United State. VP of Service Barry Wilkins added, “Providing the right product is only a piece of the equation. With the largest service network in North America, we can service nearly any brand of fitness equipment, playground, or pool. With our 24 hour guaranteed response time, we demonstrate our commitment to making sure our customers’ customers are served.” And with the largest service network in the nation Wilkins Solutions has continued to grow rapidly despite the current economic downturn.
In addition to the new name and website, Wilkins will be continuing to add to its growing sales force and service network with new openings in many regions across the country.
“In an economic climate where most companies are contracting, we are lucky to be expanding and able to bring more jobs to this country” says CEO and Founder Dan Wilkins. “We have more opportunities and customers interested in our products and services than ever before. This requires bringing on additional professionals from all backgrounds We have former business owners, executives from Fortune 500 companies, professional sales people, even former teachers working with us currently; and are excited about adding more in 2012.”
Offering jobs is just part of the value proposition for Wilkins. They also make a concentrated effort on allowing its workforce to improve its skillset through a 60-hour training called the “Wilkins Academy” as well as over 10 hours of optional Continuing Education each week. As part of its ongoing training, Wilkins is making sure all of its sales force are educated in the upcoming changes in ADA compliance laws and regulations.
Wilkins Solutions plans to continue its exponential growth in 2012 adding new service relationships, vendors, products and sales managers.
ABOUT Wilkins Solutions
Wilkins Solutions is a privately held health and wellness consultant, designer, supplier, and service company located in 49 states. Wilkins currently carries over 1.5 million products including commercial fitness equipment (treadmills, ellipticals, etc), commercial playground equipment, ADA compliant pool lifts, commercial patio furniture, and commercial flooring among its 1.5 million products.
Founded by Dan and Michele Wilkins in 2001, it has remained profitable and grown every year since its inception. Joined in 2010 by Chairman of the Fitness Industry Dealer’s Association Ron Wilkins, the company launched a national expansion in 2011.
For further information contact Charles Lemieux, PR@WilkinsSolutions.com.